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A Scandinavian clothing care brand with a mission to change the way we treat our clothes.
The lifetime of a garment today is unnecessarily short. The norm is that you buy a sweater, wash it way too often and throw it out way too early. Steamery believes in changing that behaviour. The way we treat our clothes today is simply not possible in the long run.
The philosophy of clothing care isn’t something new. Two generations ago everybody knew how to take care of their clothes, but since then the tradition has been forgotten. Steamery wanted to bring it back, but with a modern solution. That’s why the founders Frej, Petra and Martin started Steamery in 2014.
Breathing fresh air into textile care, Steamery is on a mission to modernize this centuries-old tradition. Creating innovative products designed for the urban fast-paced lifestyle that slows down unsustainable patterns.
"I think we all need to slow down. Invest in clothes we really need, take good care of them, and hopefully, one day pass them along to a new owner. It’s an essential part of the circular fashion way."
- Frej Lewenhaupt, CEO & Co-Founder
